Objectives
Company type/ Location
IT Company/ France
Employees
1000+
Project Duration
8 years
CRM/s Used
Sugar CRM, Mailchimp, Marketo
Approach
For the B2C segment, comprehensive email marketing campaigns were developed to engage potential students. Landing pages with embedded forms were created to capture leads, and free webinars were promoted to encourage subscriptions. A series of automated marketing workflows, totaling 15-20 sequences, were implemented to enhance efficiency and engagement.
Result
The targeted email marketing strategies produced outstanding outcomes.
Brand Awareness: A significant increase in brand recognition was observed among the target audience, with more individuals becoming familiar with and associating positively with the brand.
Website Traffic: The landing pages experienced a notable increase in traffic from email campaigns, indicating successful engagement.
Lead Generation: Form submissions increased substantially, significantly expanding the potential student base.
B2B Engagement: Higher open rates and click-through rates were achieved for the B2B campaigns, demonstrating improved relevance and appeal to the business audience.
Conversion Rates: Overall conversion rates improved, directly impacting enrollment numbers and contributing to the growth of the student body.
Automation Efficiency: The automated workflows significantly reduced manual work, allowing for a greater focus on strategy and personalization.
By effectively leveraging email marketing, the school successfully expanded its reach, improved engagement, and streamlined its marketing processes, setting a new standard for language education in Moldova.
Objectives
The English language school in Moldova aimed to enhance its brand visibility, drive website traffic, increase form submissions, and optimize lead generation and conversion strategies. The primary target audience consisted of Romanian-speaking individuals interested in learning English. Additionally, the school targeted businesses, government agencies, and non-governmental organizations to offer English lessons for their staff.
Company type/ Location
IT Company/ UK
Employees
500
Project Duration
1 year
CRM/s Used
Mailchimp, Hubspot
Approach
For the B2C segment, comprehensive email marketing campaigns were developed to engage potential students. Landing pages with embedded forms were created to capture leads, and free webinars were promoted to encourage subscriptions. A series of automated marketing workflows, totaling 15-20 sequences, were implemented to enhance efficiency and engagement.
Result
The targeted email marketing strategies produced outstanding outcomes.
Brand Awareness: A significant increase in brand recognition was observed among the target audience, with more individuals becoming familiar with and associating positively with the brand.
Website Traffic: The landing pages experienced a notable increase in traffic from email campaigns, indicating successful engagement.
Lead Generation: Form submissions increased substantially, significantly expanding the potential student base.
B2B Engagement: Higher open rates and click-through rates were achieved for the B2B campaigns, demonstrating improved relevance and appeal to the business audience.
Conversion Rates: Overall conversion rates improved, directly impacting enrollment numbers and contributing to the growth of the student body.
Automation Efficiency: The automated workflows significantly reduced manual work, allowing for a greater focus on strategy and personalization.
By effectively leveraging email marketing, the school successfully expanded its reach, improved engagement, and streamlined its marketing processes, setting a new standard for language education in Moldova.
Objectives
The English language school in Moldova aimed to enhance its brand visibility, drive website traffic, increase form submissions, and optimize lead generation and conversion strategies. The primary target audience consisted of Romanian-speaking individuals interested in learning English. Additionally, the school targeted businesses, government agencies, and non-governmental organizations to offer English lessons for their staff.
Company type/ Location
IT Company/ UK
Employees
500
Project Duration
1 year
CRM/s Used
Mailchimp
Approach
For the B2C segment, comprehensive email marketing campaigns were developed to engage potential students. Landing pages with embedded forms were created to capture leads, and free webinars were promoted to encourage subscriptions. A series of automated marketing workflows, totaling 15-20 sequences, were implemented to enhance efficiency and engagement.
Result
The targeted email marketing strategies produced outstanding outcomes.
Brand Awareness: A significant increase in brand recognition was observed among the target audience, with more individuals becoming familiar with and associating positively with the brand.
Website Traffic: The landing pages experienced a notable increase in traffic from email campaigns, indicating successful engagement.
Lead Generation: Form submissions increased substantially, significantly expanding the potential student base.
B2B Engagement: Higher open rates and click-through rates were achieved for the B2B campaigns, demonstrating improved relevance and appeal to the business audience.
Conversion Rates: Overall conversion rates improved, directly impacting enrollment numbers and contributing to the growth of the student body.
Automation Efficiency: The automated workflows significantly reduced manual work, allowing for a greater focus on strategy and personalization.
By effectively leveraging email marketing, the school successfully expanded its reach, improved engagement, and streamlined its marketing processes, setting a new standard for language education in Moldova.
Objectives
The English language school in Moldova aimed to enhance its brand visibility, drive website traffic, increase form submissions, and optimize lead generation and conversion strategies. The primary target audience consisted of Romanian-speaking individuals interested in learning English. Additionally, the school targeted businesses, government agencies, and non-governmental organizations to offer English lessons for their staff.
Company type/ Location
Architecture and Planning/ Austria
Employees
35
Project Duration
2.5 years
CRM/s Used
Hubspot
Approach
For the B2C segment, comprehensive email marketing campaigns were developed to engage potential students. Landing pages with embedded forms were created to capture leads, and free webinars were promoted to encourage subscriptions. A series of automated marketing workflows, totaling 15-20 sequences, were implemented to enhance efficiency and engagement.
Result
The targeted email marketing strategies produced outstanding outcomes.
Brand Awareness: A significant increase in brand recognition was observed among the target audience, with more individuals becoming familiar with and associating positively with the brand.
Website Traffic: The landing pages experienced a notable increase in traffic from email campaigns, indicating successful engagement.
Lead Generation: Form submissions increased substantially, significantly expanding the potential student base.
B2B Engagement: Higher open rates and click-through rates were achieved for the B2B campaigns, demonstrating improved relevance and appeal to the business audience.
Conversion Rates: Overall conversion rates improved, directly impacting enrollment numbers and contributing to the growth of the student body.
Automation Efficiency: The automated workflows significantly reduced manual work, allowing for a greater focus on strategy and personalization.
By effectively leveraging email marketing, the school successfully expanded its reach, improved engagement, and streamlined its marketing processes, setting a new standard for language education in Moldova.
Objectives
The English language school in Moldova aimed to enhance its brand visibility, drive website traffic, increase form submissions, and optimize lead generation and conversion strategies. The primary target audience consisted of Romanian-speaking individuals interested in learning English. Additionally, the school targeted businesses, government agencies, and non-governmental organizations to offer English lessons for their staff.
Company type/ Location
English Language School/ Moldova
Employees
150
Project Duration
Over 1 year
CRM/s Used
Brevo, SendPulse
Approach
For the B2C segment, comprehensive email marketing campaigns were developed to engage potential students. Landing pages with embedded forms were created to capture leads, and free webinars were promoted to encourage subscriptions. A series of automated marketing workflows, totaling 15-20 sequences, were implemented to enhance efficiency and engagement.
Result
The targeted email marketing strategies produced outstanding outcomes.
Brand Awareness: A significant increase in brand recognition was observed among the target audience, with more individuals becoming familiar with and associating positively with the brand.
Website Traffic: The landing pages experienced a notable increase in traffic from email campaigns, indicating successful engagement.
Lead Generation: Form submissions increased substantially, significantly expanding the potential student base.
B2B Engagement: Higher open rates and click-through rates were achieved for the B2B campaigns, demonstrating improved relevance and appeal to the business audience.
Conversion Rates: Overall conversion rates improved, directly impacting enrollment numbers and contributing to the growth of the student body.
Automation Efficiency: The automated workflows significantly reduced manual work, allowing for a greater focus on strategy and personalization.
By effectively leveraging email marketing, the school successfully expanded its reach, improved engagement, and streamlined its marketing processes, setting a new standard for language education in Moldova.
